About Us
Political Experts
Television Advertising Solutions
Television Advertising Solutions
As a Director of Sales for 12 years and with 8 years as NSM/LSM in major markets- I have successfully managed all aspects of political advertising on television since 1986- all types of races in all size markets with several blue chip broadcast groups, including Tegna, CBS, Hearst, Nexstar, Quincy and Sinclair. I am intimately familiar
As a Director of Sales for 12 years and with 8 years as NSM/LSM in major markets- I have successfully managed all aspects of political advertising on television since 1986- all types of races in all size markets with several blue chip broadcast groups, including Tegna, CBS, Hearst, Nexstar, Quincy and Sinclair. I am intimately familiar with current FCC and NAB policies and procedures. I possess the skills necessary in this environment to navigate this risky field. I also have a certificate of achievement from the NAB for their On- Line Public Inspection File course. With the FCC's recent focus on compliance and not punishment- there is still a need for stations to remain vigilant at all times.
Television Advertising Solutions
Television Advertising Solutions
Television Advertising Solutions
I have been in the television advertising business since 1983- and while it has changed- I still love it! On the station side and the national rep side- I've done it all. As a long time media professional- now I'd like to take my expertise and help you grow your revenue. Whether it's understanding the ins and outs of political advertisi
I have been in the television advertising business since 1983- and while it has changed- I still love it! On the station side and the national rep side- I've done it all. As a long time media professional- now I'd like to take my expertise and help you grow your revenue. Whether it's understanding the ins and outs of political advertising or simply working with a new car dealer- I'm here to help you with a solution. With well over 500 connections on LinkedIn-I am regularly engaged with key decision makers and industry leaders to stay on top of current trends in the business.
Consulting Services
Television Advertising Solutions
Consulting Services
By accessing our deep knowledge base, we can offer guidance with setting up a political disclosure statement and manage the process of modeling your rate card- or train your team on the ins and outs of political advertising. We can work with you to develop a checklist so that no crucial details are missed. There are plenty of mine
By accessing our deep knowledge base, we can offer guidance with setting up a political disclosure statement and manage the process of modeling your rate card- or train your team on the ins and outs of political advertising. We can work with you to develop a checklist so that no crucial details are missed. There are plenty of minefields that we can help you avoid. We can make sure that you have everything posted correctly- and in a timely fashion- on the FCC website. Being methodical, patient and detail oriented- as well as being an excellent problem solver - are all invaluable assets in this environment.
Featured Services
Preparation
Inventory Management
Representation
Budgeting for -and identifying races- this is how the process starts. Why are these races important? What are the differences between state/local and federal races? Understanding and addressing the basics - including the terminology used -and your obligations as a broadcaster- will ensure a smooth cycle. Advance preparation before you
Budgeting for -and identifying races- this is how the process starts. Why are these races important? What are the differences between state/local and federal races? Understanding and addressing the basics - including the terminology used -and your obligations as a broadcaster- will ensure a smooth cycle. Advance preparation before you get the first avail request- makes all the difference in the world. Monthly plans are available. Accessing various resources- Politics One, FEC.gov,, Open Secrets- these are all excellent tools to help in the preparation process. We can offer guidance on the how to's of sponsorship identification, equal opportunities, rebates- all a critical part of the equation.
Representation
Inventory Management
Representation
I have received my certificate of Achievement from the NAB upon completing their course on the Online Public Inspection File. Lots of material there- but important information so that you don't end up with a nasty fine! Having worked with dozens of political agencies since 1986- we are uniquely qualified to deal with the intricacies of th
I have received my certificate of Achievement from the NAB upon completing their course on the Online Public Inspection File. Lots of material there- but important information so that you don't end up with a nasty fine! Having worked with dozens of political agencies since 1986- we are uniquely qualified to deal with the intricacies of the process- from the agency as well as the station perspective. Broadcasting will always play a key role in a candidate or issue advertisers' strategy to get their message out to potential voters. As a station- this can represent a significant revenue source. We can offer solutions to maximize this very unique revenue opportunity and to optimize your market share.
Inventory Management
Inventory Management
Inventory Management
Basic inventory management and pricing- for all advertisers- spot and political included- sets the table for everything that follows. We can help you understand the rules and how to interpret them.( LUC! Preemptible! Fixed!) As a valuable revenue stream- getting this right at the onset will ultimately create a path to success. Developi
Basic inventory management and pricing- for all advertisers- spot and political included- sets the table for everything that follows. We can help you understand the rules and how to interpret them.( LUC! Preemptible! Fixed!) As a valuable revenue stream- getting this right at the onset will ultimately create a path to success. Developing a series of "best practices" for each station - and each business category ( retail, political, paid).
Resources
Research
Go beyond the numbers -utilizing Scarborough and other analytics such as ComScore will yield results beyond just looking at spots and dots.
Industry sources
TvB and the NAB have tremendous amounts of exceptional material in their databases. Knowing how to access this helps to plan for what's next.
Tools to do the job
Wide Orbit, Drop Box, Strata, QuickBooks, NSI, LPMS's- all of these technological innovations have helped to streamline the buy/sell process- but there still needs to be a human touch.